Meet the team
Brendon Sheridan
Commercial Manager
Brendon Sheridan is a seasoned business development and marketing professional with over 20 years experience in the automotive aftermarket, parts, and performance accessories sector.
Over his career, Brendon has built strong partnerships with leading aftermarket brands, retailers, and distributors, creating campaigns that drive measurable sales growth and brand loyalty.
Brendon has a proven track record in developing and executing marketing solutions tailored to the aftermarket industry, from service and repair parts to high-performance upgrades. His expertise includes: aftermarket brand promotion; performance and lifestyle marketing; dealer and retailer engagement; and integrated Media Solutions.
Allan Edwards
Producer & Scriptwriter
Allan Edwards is a professional writer, publisher and producer, with over three decades of experience working across all mediums, including print, video and radio/podcast.
He has extensive experience in the motoring and space, having been editor of automotive trade and retail publications for many years.
He has supplied the content to the official magazine of the Australian Automotive Aftermarket Magazine for two decades.
Allan has a back ground in as a scriptwriter with projects including The ATP Tennis Show and GP Racing.
Allan is an expert in automotive aftermarket having written thousands of reviews and feature articles on car accessories and components.
He has also published his own magazines and websites and holds an Associate Diploma of Professional Writing and Editing and a Masters of Business.
Shad Watson
Creative Director & Videographer
Shad Watson is a seasoned creative director with over 16 years in professional production and more than 300 presenter-led shoots under his guidance. His strength lies in directing presenters with clarity and confidence, ensuring they look natural, polished, and trustworthy on camera. For clients, this means peace of mind: knowing that the person leading their shoot understands how to highlight products in the best possible light while keeping the messaging sharp, engaging, and brand-aligned.
Shad’s approach combines technical expertise with a strong strategic sense of audience — balancing sleek visuals with storytelling that resonates. Whether it’s a product showcase or brand positioning piece, his role is to make sure every element of the shoot works together to make your brand shine and to give viewers a clear, memorable impression of your product.